BetMGM raised the bar on user quality in Brazil with Revfy.
A locked-CAC performance program tuned for unit economics, not raw FTD volume. Users coming through Revfy deposited more, wagered more and held more than the affiliate / influencer benchmark across the same 90-day window.
About the client
BetMGM is a joint venture between MGM Resorts International and Entain, and one of the top three sports betting and online casino platforms in the United States, operating in 20+ regulated states.
In late 2024 the operator brought its full playbook to Brazil, one of the most competitive iGaming markets in the world.
The goal
A saturated market where every traditional channel kept getting more expensive.
BetMGM Brazil was competing against 100+ operators in one of the world's fastest-growing iGaming markets. Customer acquisition costs had surged 340% between 2022 and 2024, and traditional channels were no longer holding their promises.
Over 60% churn within the first 30 days on incumbent channels
200% CAC fluctuations month over month, no predictability
CPM rising 15 to 20% monthly, with uncontrolled volume spikes
Need for fully auditable, policy-compliant supply
The solution
A performance program with a locked, contractually-agreed CAC.
BetMGM committed to a target volume of verified first-time deposits at a CAC agreed up front. Revfy took on 100% of the optimization risk and delivered against that target throughout the program window.
Fixed CAC contractually agreed, with zero variance over the program window
Commitment locked at the start, so monthly planning held throughout the campaign
Proprietary ML continuously optimizing creative, audience and placement
Individual FTD verification with >90% incrementality validated via multi-touch attribution
Real-time dashboard with controlled pacing and automatic deduplication against other channels
The results
Quality over volume: a 5.3× wager multiplier and richer FTDs.
On the same 90-day window, Revfy users delivered a higher average first deposit, more wagering activity and stronger NGR per FTD than the affiliate/influencer benchmark — proof that the channel optimizes for unit economics, not for raw FTD volume.
5.3×
Wager multiplier
+1.56× vs benchmark
+67%
Higher avg FTD
initial deposit value
+275%
NGR per FTD
vs affiliate benchmark
+17pp
Hold rate
31% vs 14% market
Vs other channels
Revfy vs the iGaming BR affiliate/influencer benchmark (last 90 days).
Average initial FTD value
+67% vs benchmarkRevfy advantage
Wager multiplier (turnover / deposit)
5.30× vs 3.74×+1.56× advantage, Revfy
NGR per FTD
+275% vs benchmarkRevfy advantage
Hold rate (NGR / deposit)
31% vs 14%+17pp advantage, Revfy
Bonus cost (bonus / deposit)
4.4% vs 0.2%Revfy invests more in user quality
Revfy was the only partner delivering ROAS consistently above 100× with 100% predictable cost. In four months, they became our #1 channel.
Pedro Brito
·
BetMGM Brazil
Period
August to December 2025
Status
Renewal confirmed with an expanded plan and more ambitious targets.
Your turn
Want predictability like this on your acquisition?
Tell us about your numbers. We'll come back with a custom plan.
These Terms of Use ("Terms") govern access to and use of the websites,
dashboards, APIs and services (collectively, the "Services") operated
by TrueVision Advertising LLC, a Florida limited
liability company (Florida Department of State document number
L24000107650) doing business as Revfy ("Revfy",
"we", "us"). By using the Services, you agree to these Terms on
behalf of yourself and the entity you represent.
1. The Services
Revfy provides programmatic media, supply infrastructure and
measurement tooling for advertisers, agencies and traffic owners
operating in Latin America. Specific deliverables, performance
commitments, fees and payment terms are defined in the insertion
order, statement of work or commercial agreement signed between Revfy
and the client (the "Order"). In the event of conflict between these
Terms and the Order, the Order prevails.
2. Eligibility & account access
The Services are intended for business use. You must be authorized to
bind your organization, must be at least eighteen (18) years old and
must provide accurate company, billing and contact information. You
are responsible for safeguarding any credentials issued to you and
for all activity carried out under your account.
3. Acceptable use
You will not, and will not allow any third party to:
use the Services to distribute malware, fraudulent traffic, deceptive creative or content prohibited by applicable law;
misrepresent the source, quality or attribution of media or users delivered through the Services;
reverse engineer, scrape or attempt to derive the source code of the platform, except to the extent expressly permitted by law;
interfere with, overload or circumvent the technical safeguards of the Services.
4. Client content & campaign data
You retain all rights in the creatives, tracking links, brand assets,
first-party signals and campaign instructions you submit (the "Client
Content"). You grant Revfy a non-exclusive, royalty-free license to
host, process, transmit and display the Client Content solely as
needed to operate the Services and deliver the campaigns described in
the Order.
5. Fees & billing
Fees, currency, billing cadence and CPA / CPM / RevShare structure
are set in the Order. Unless otherwise stated, invoices are payable
within thirty (30) days. Past-due amounts may accrue interest and may
result in suspension of delivery. All fees are exclusive of
applicable taxes, which are your responsibility.
6. Confidentiality
Each party will protect the other party's non-public information
using at least the same degree of care it uses for its own
confidential information, and will use such information only as
needed to perform under the Order. Aggregated, de-identified
performance benchmarks may be used by Revfy for internal analytics
and product improvement.
7. Service availability
We work to keep the Services available and accurate, but we provide
them "as is" and do not guarantee uninterrupted operation or specific
outcomes beyond those expressly committed in the Order. Scheduled
maintenance and third-party outages may occasionally affect delivery.
8. Limitation of liability
To the maximum extent permitted by law, neither party will be liable
for indirect, incidental, consequential, special or punitive damages,
or for loss of profits, revenue, data or goodwill arising out of or
related to the Services. Each party's aggregate liability under these
Terms and the related Order is capped at the fees paid by the client
to Revfy in the twelve (12) months preceding the event giving rise
to the claim.
9. Term & termination
These Terms remain in effect while you use the Services or have an
active Order with Revfy. Either party may terminate for material
breach not cured within thirty (30) days of written notice. Sections
intended to survive termination (including confidentiality,
intellectual property, limitations of liability and governing law)
will so survive.
10. Governing law
These Terms are governed by the laws of the State of Florida, USA,
without regard to conflict-of-law principles. The parties consent to
the exclusive jurisdiction of the state and federal courts located
in Miami-Dade County, Florida, except where mandatory local law in
Brazil or Mexico requires otherwise for clients domiciled in those
jurisdictions.
11. Changes
We may update these Terms from time to time. Material changes will
be communicated by posting the updated version on the Revfy website
with a new "Last updated" date. Continued use of the Services after
such posting constitutes acceptance of the revised Terms.
12. Contact
Questions about these Terms can be sent to
ops@revfy.io
or through the contact form on the Revfy website.
Last updated: May 2026
TrueVision Advertising LLC, doing business as
Revfy ("Revfy", "we", "us"), is committed to
protecting the privacy of the individuals whose personal data we
handle. This Privacy Policy explains how Revfy collects, uses,
shares and safeguards personal data in connection with our
websites, the Revfy IQ platform, programmatic media services and
related commercial interactions.
1. Entities
This Policy applies to the entity that operates the Revfy brand and
to its affiliated operating presences:
TrueVision Advertising LLC (d/b/a Revfy) — a
Florida limited liability company, Florida Department of State
document number L24000107650, headquartered in Miami, Florida,
United States.
Revfy Brasil — operating presence in São Paulo, Brazil.
Revfy México — operating presence in Mexico City, Mexico.
Revfy processes personal data in compliance with applicable data
protection laws, including the European General Data Protection
Regulation (GDPR), the Brazilian Lei Geral de Proteção de Dados
(LGPD) and the Mexican Ley Federal de Protección de Datos
Personales en Posesión de los Particulares (LFPDPPP).
2. Scope of this Notice
This Policy applies when Revfy determines the purposes and means of
processing personal data — that is, when Revfy acts as a
data controller. Typical situations include:
visitors to our websites and properties;
contracting clients, suppliers, partners and prospects;
candidates and applicants for open roles;
users of the Revfy IQ platform who hold an account with us.
This Policy does not apply when Revfy processes
personal data on behalf of an advertiser client under their
instructions — for example, when we run campaigns using audiences,
conversion events or first-party signals provided by the client. In
those scenarios Revfy acts as a data processor and
the client's own privacy notice governs the processing.
3. Categories of Personal Data We Collect
We may collect the following categories of personal data:
Identification details — full name, work email,
telephone, role, company, country and any information you
volunteer through contact, demo or onboarding forms.
Commercial information — billing and tax data,
contract metadata, purchase orders, invoices and records of the
commercial relationship.
Online activity & device information — IP
address, browser type and version, operating system, device
identifiers, referring URL, pages visited, time on page and other
telemetry collected through cookies, pixels, SDKs and server
logs.
Geolocation data — approximate location
(country / region / city) derived from IP and, where applicable,
from device signals shared by partners.
Performance & marketing data — advertising
IDs, hashed identifiers, click and impression data,
conversion / event signals shared by mobile measurement partners
(MMPs) and other campaign telemetry needed to plan, deliver and
measure programmatic media.
4. How We Use Your Personal Data
We process personal data for the following purposes:
Purpose
Legal basis
Provide and operate the Services and the Revfy IQ platform; manage accounts, support and customer onboarding.
Performance of a contract.
Plan, deliver, optimize and measure advertising campaigns; detect invalid traffic and prevent fraud.
Comply with legal, tax, accounting and regulatory obligations and respond to lawful requests.
Legal obligation.
Marketing communications about Revfy products, events and content (with the right to opt out at any time).
Consent (where required) / legitimate interest.
Evaluation of corporate transactions (mergers, acquisitions, financings) and protection of our rights in disputes.
Legitimate interest.
5. Sources of Personal Data
We obtain personal data from the following sources:
Information you provide voluntarily — when you
fill out a form, sign a contract, request a demo or interact with
our team.
Automatically collected information — generated
when you browse our websites or use Revfy IQ, through cookies,
pixels, SDKs and server logs.
Public sources — professional networks, company
websites and publicly available business directories.
Third-party providers and partners — DSPs, SSPs,
mobile measurement partners (MMPs), publishers, ad-verification
vendors, fraud-detection services and group affiliates.
Your employer or organization — when a company
you work for engages Revfy and adds you as an authorized user or
contact.
6. Cookies and Tracking Technologies
Our websites and platform use cookies and similar technologies for
authentication, security, analytics and performance measurement.
For details on the categories of cookies we use and how to manage
your preferences, please see our Cookie Policy.
7. Sharing of Personal Data
We may share personal data with:
Service providers — hosting, analytics, customer
support, ad-verification and fraud-detection vendors acting under
written instructions and confidentiality obligations.
Advertising partners — DSPs, SSPs, MMPs and
direct publishers, strictly as needed to deliver and measure
campaigns.
Group affiliates — Revfy entities in the United
States, Brazil and Mexico, under aligned safeguards.
Authorities — when required by law, court order
or to protect our rights or the rights of third parties.
We do not sell personal data and we do not use personal data to
build profiles of children.
8. Data Subject Rights
Subject to applicable law, you may request to:
access the personal data we hold about you;
rectify inaccurate or incomplete data;
delete or anonymize personal data;
restrict or object to certain processing;
port your personal data to another service;
withdraw any consent you have given;
not be subject to fully automated decisions with significant effects.
To exercise any of these rights, please contact us at
ops@revfy.io
or through the contact form on the Revfy website. We will respond
within the timeframe required by applicable law. You may also lodge
a complaint with the competent data protection authority in your
jurisdiction (e.g. ANPD in Brazil, INAI in Mexico).
9. Security and Data Retention
We maintain administrative, technical and organizational measures
designed to protect personal data — including encryption in
transit, role-based access controls, network segregation and
security training for personnel. We retain personal data only for
as long as needed to fulfill the purposes described in this
Policy, to comply with legal and accounting obligations, or to
resolve disputes. Aggregated and fully anonymized data may be
retained for longer for analytics and benchmarking.
10. Data Storage and International Transfers
Personal data may be stored and processed in countries other than
the country of collection, including the United States, Brazil and
Mexico. Where required, transfers are protected through contractual
safeguards (such as Standard Contractual Clauses) and equivalent
protection mechanisms recognized under applicable law. By using
the Services you acknowledge such international transfers.
11. Changes to this Policy
We may update this Privacy Policy from time to time. Material
changes will be posted on this page with a new "Last updated"
date.
12. Contact Information
Questions and privacy requests can be sent to
ops@revfy.io,
through the contact form on the Revfy website, or by post to our
headquarters at:
TrueVision Advertising LLC (d/b/a Revfy)
7480 Southwest 40th Street, Suite 810
Miami, FL 33155, United States
Last updated: May 2026
This Cookie Policy explains how
TrueVision Advertising LLC, doing business as
Revfy ("Revfy", "we", "us"), uses cookies and
similar technologies on our websites and platform. It should be
read together with our Privacy Policy.
1. What are cookies
Cookies are small text files placed on your device when you visit a
website. They allow the website to remember your actions and
preferences (such as login, language and other display settings)
over a period of time, so you don't have to keep re-entering them
on every visit.
Cookies can be categorized by:
Lifespan — session cookies, which are
deleted when you close your browser, and persistent
cookies, which remain stored on your device for a defined
period.
Origin — first-party cookies, set
directly by the Revfy domain, and third-party cookies,
set by services embedded on our pages (for example, analytics or
advertising vendors).
2. What cookies we use
We use the following categories of cookies and similar technologies:
Strictly necessary cookies — required to operate
the website and the Revfy IQ platform, including authentication,
session management and security. These cannot be disabled
without breaking core functionality.
Analytical / performance cookies — help us
understand how visitors interact with our properties (pages
visited, time on page, navigation paths) so we can improve them.
Targeting and marketing cookies — used to
measure the effectiveness of marketing campaigns, attribute
conversions and, where permitted, show more relevant content on
our own and third-party properties.
Other tracking technologies — including pixel
tags, web beacons, SDKs and device identifiers, used for similar
purposes as the cookies above (analytics, attribution and fraud
prevention).
3. What data is collected and why
The data collected through cookies and similar technologies may
include:
access dates and times;
pages visited and links clicked;
browser type, language and operating system;
device type and screen resolution;
anonymized or partially masked IP addresses;
referring URL and the entry / exit pages of your session.
This data is used to:
keep our properties secure and operational;
understand audience behavior and improve the user experience;
measure the performance of marketing campaigns and content;
detect invalid traffic and prevent abuse.
4. Managing cookies and opting out
Most browsers allow you to control cookies through their settings,
including blocking new cookies, deleting existing ones and
receiving a notice before a cookie is stored. Please note that
disabling certain categories of cookies may affect the
functionality of the Services. You can revisit and change your
choice at any time from the link in the footer.
You can also opt out of specific third-party services, for example:
Google Analytics — using the browser add-on
available at tools.google.com/dlpage/gaoptout.
Interest-based advertising — through industry
programs such as the Digital Advertising Alliance
(optout.aboutads.info)
or the European Interactive Digital Advertising Alliance
(youronlinechoices.eu).
5. Revisions to this Cookie Policy
We may update this Cookie Policy from time to time. Changes will
be communicated by posting the amended version on the Revfy
website with a new "Last updated" date and will be effective
immediately upon posting.
6. Contact
Questions about this Cookie Policy can be sent to
ops@revfy.io
or through the contact form on the Revfy website.
Privacy
We value your privacy.
We use cookies to operate the site (always on), measure performance, and — if you allow —
improve marketing. You can change your choice at any time from the footer.
