In digital marketing, talking about results is easy. Showing real, measurable, and sustained results? That’s a different story. That’s why this article presents a concrete case: EstrelaBet, a brand that committed to a full Brandformance strategy from day one—powered by first-party data, personalized audiences, and integrated tech.

The challenge: Growing in a saturated, competitive market

EstrelaBet needed to strengthen its presence in the Latin American sports betting market. The context? High competition, repetitive messaging, and users overwhelmed by ads. The goal was ambitious but clear: increase effective sign-ups at a competitive CPA while building brand equity.

The Revfy strategy: data, tech, and Brandformance

The approach wasn’t to split branding and performance—but to integrate them. We created a media and data architecture that supported both brand awareness and business results simultaneously.

Key pillars of the strategy:

• Segmentation based on first-party data and behavioral signals

• Media orchestration through a single Revfy platform with full transparency and control

• Dynamic creatives adapted to each stage of the journey

• Rule automation and iterative measurement for real-time optimization

The results: when Brandformance pays off

• +145% increase in effective sign-ups within just 3 months

• 34% lower CPA than the industry average

• Significant brand lift in key active markets

• 60% reduction in optimization time thanks to automation and predictive analytics

But the biggest win wasn’t a metric. It was the system. Every touchpoint was designed to support a unified strategy—not a series of disconnected tactics.

What made the difference?

1. Building on real first-party data—no generic proxies

2. Enriching audiences with intent and contextual signals

3. Using flexible, user-focused creatives that learned and evolved

4. Leveraging a tech infrastructure that tracked beyond clicks—capturing repeat visits, post-sign-up engagement, and LTV

What does this case prove?

That building a brand and driving results are not separate paths. In fact, when done right—they amplify each other.

And that with a clear strategy, solid data infrastructure, and intelligent media orchestration, campaigns can scale without losing control or relevance.

At Revfy, we don’t sell campaigns.

We design growth.

And this case proves it.

Want your brand to be the next success story?

Let’s talk.