For years, brands were stuck in an operational dilemma:

Should we invest in awareness or performance? Tell stories or convert leads?

Marketing was split down the middle. On one side: brand teams guarding storytelling and positioning. On the other: performance teams, obsessed with metrics, clicks, and conversions.

That division no longer makes sense.

Today’s consumer complexity, pressure for results, and media saturation demand a new approach. That’s where Brandformance comes in—a strategy that brings together the best of both worlds: building a brand with intention, and driving results with identity.

So, what is Brandformance, really?

It’s not a magic formula. It’s a mindset: every marketing action should move people and move the business.

Campaigns must leave a mark and drive measurable impact.

It’s not about splitting the budget into two disconnected lanes.

It’s about designing every campaign from day one with an integrated lens:

• Where awareness builds intent

• Where conversion strengthens brand perception

• Where every click carries emotional context, and every story includes a clear CTA

Why is it changing the rules?

Because people don’t care if they’re watching a branding ad or a sales pitch.

They care if the content actually speaks to them—and if it’s worth their time.

According to Think with Google (2023), 70% of Latin American consumers expect brands to speak with purpose and offer value beyond the product.

But only 36% feel that the campaigns they see are relevant or memorable.

Brandformance closes that gap.

It blends creativity, data, automation, and context to deliver smarter, more coherent and useful ad experiences—throughout the entire funnel, not just at the bottom.

How do we do it at Revfy?

At Revfy, Brandformance isn’t a tactic. It’s a philosophy.

And it lives in four key pillars:

1. First-party data as the foundation

We build campaigns with real, owned, and actionable data—not guesswork or volatile cookies.

2. Behavioral segmentation

We use intent signals, not just demographics, to reach the right person at the right time.

3. Smart creatives

Our assets adapt and evolve—combining emotion with crystal-clear actions.

4. Full-funnel measurement

We measure emotional impact (recall, consideration) and business impact (CPA, LTV, ROAS) with equal weight.

A real example?

A beauty brand launches a new skincare line for Latin American skin types.

We tell the story of a real woman who breaks stereotypes and emotionally resonates with the audience.

But we also deliver a personalized trial offer, with a clear CTA—tailored by skin type, channel, and previous behavior.

The result?

More visibility, real engagement, and direct conversions.

All in one campaign. All measurable. All actionable.

Why does Brandformance matter now?

Because the game today requires:

• Media saturation management

• Immediate business results

• Personalized experiences

• And a consumer who’s tired of generic ads

Brandformance isn’t a trend.

It’s a necessary evolution in a time where you can’t choose between emotion and sales.

At Revfy, we design strategies where the brand isn’t just visible—it’s chosen.

Where conversion isn’t just a number—it’s meaningful.

Still picking between branding and performance?

Then you’re leaving value on the table.

Let’s talk Brandformance.