Estrela Bet
14% reduction in CPI and increase in Ticket Average funding in activated accounts.
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14% reduction in CPI and increase in Ticket Average funding in activated accounts.
Estrela Bet needed to increase the number of downloads and user activations (Funding). Its goal was not only to attract new downloads, but also to ensure that users opened an account and made transactions within the app, thus increasing the number of active and engaged users.
Understanding the client's target audience, we develop delivery strategies to impact the most relevant users. We curate inventories and generate lookalike audiences using OneCustomerID Light, using deeplinks to direct users to relevant content within the app.
For attribution and tracking of downloads.
RevFy Tech
Deeplink Settings in Ads:
Integration with AppsFlyer
Campaign Settings in RevFy
Inventory Curation and Lookalike Audience Generation
Inventory selection and generation of similar audiences for the campaign.
Revfy allowed us to not only increase our downloads, but also ensure that users were actively engaging with our app, significantly improving our results. - Pedro Brito, Head of Growth
14% - CPI Reduction
USD10 - Average increase per Funding
Marketing Main Objective
Increase in downloads and activation
Featured Product Area
CustomerId WEB - Web to App
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