Digital marketing requires more comprehensive and personalized strategies than generic inputs and campaigns because customers want personalization just as much as they want protection of their data. Brands that do not meet these standards risk disappearing. This is where Revfy's People-Based Marketing approach finds application. It’s about connecting with the appropriate people, with the relevant message, in the proper moment—not only about reaching an audience. But how does this fit our larger Brandformance vision, and what part does it play in initiatives including Awareness Generation, Activation Drive, and our flagship product, OneCustomerID?
First, what is people-based marketing?
Revfy's People-Based Marketing approach is a philosophy that centers the customer in every marketing plan, not just a tactic. Unlike conventional methods, which depend on wide and sometimes erroneous demographic data, our method creates detailed and exact user profiles using first-party data. This enables us to design campaigns that really speak to the particular needs, aspirations, and actions of every person. Imagine being able to target every user as a person with distinct interests and behavior rather than as a statistic on a spreadsheet. This is possible with Revfy. Our People-Based Marketing is predicated on the idea that your communication with your audience will be more influential the better you know them.
How People-Based Marketing Approaches Brandformance
Our whole view of digital marketing is brand performance combined with brand building. The secret tool bridging these two worlds is People-Based Marketing. But just exactly how does it work? You must first be seen if you are to develop a strong brand. Still, it's not only about being visible to everyone; you also have to be seen by the appropriate people. At Revfy, we ensure every first interaction is aimed at those who will most gain from what your brand offers by using Open Web data mixed with OneCustomerID. It’s more about fishing precisely than about sweeping a broad net. This guarantees that from the first interaction your brand message not only reaches but also connects with your audience, so creating an emotional link.
Once you have drawn in your audience, it is imperative to activate that relationship to move from brand awareness to conversion. People-Based Marketing really shines here. To monitor interactions across several platforms and devices in this stage, we mix Open Web data with on-site tags and OneCustomerID. This guarantees that every message precisely corresponds with the user's stage in their purchasing process. Since we concentrate our efforts on those most likely to convert, this improves conversion rates and optimizes Customer Acquisition Cost (CAC).
The engine behind all we do is OneCustomerID
OneCustomerID lets us combine user data so that every touchpoint—on the Open Web, your website, or via an email campaign—aligns to provide a seamless and customized experience. OneCustomerID provides a privacy-respecting solution that allows exact and effective targeting without compromising user data integrity when third-party cookies are disappearing.
Success Stories: Revfy is Changing Digital Marketing
Let’s look at how various companies have used Revfy to connect more deeply and successfully with their consumers, enhancing both loyalty and conversions, and illustrating the power of People-Based Marketing.
OneCustomerID: A top Mexican bank aimed to boost monthly new account openings. Using OneCustomerID, the bank found and focused on the most likely consumers for their credit card offers, increasing new account targets by six times and producing a CPA $125 below the target level.
Awareness Gen: Targeting hyper-segmented audiences in the sports nutrition niche, and using Revfy’s advanced technology, BWell—a brand of nutritional supplements—doubled their CTR in video awareness campaigns and attained an 80% video completion rate.
Activation Drive: By using Activation Drive and deep linking technologies to direct users to pertinent content within their app, the online betting company Estrela Bet lowered its CPI by 14% and raised the average funding ticket in activated accounts by $10.
Digital marketing is always changing, and brands must change too if they are to remain relevant. The future is People-Based Marketing, and Revfy leads this change. Your brand will not only survive but flourish in today’s digital environment by combining brand building with performance marketing through Brandformance.
Are you prepared to see how People-Based Marketing might change your approach? Find out more about how Revfy might enable you to establish closer and more meaningful relationships with your clients. Get in touch with our team right now to begin designing the next stage of your digital success.
