Revfy Blog

Ideas, insights, and the
future of data-driven advertising.

Explore articles on audience strategies, technology, privacy, and the real impact of using first-party data.

Featured

The independent AdTech redefining how brands build and activate audiences in Latin America

The independent AdTech redefining how brands build and activate audiences in Latin America

Revfy is the independent AdTech born in Latin America, helping brands build their own audiences with real data, context,...

All Articles

The independent AdTech redefining how brands build and activate audiences in Latin America

The independent AdTech redefining how brands build and activate audiences in Latin America

Revfy is the independent AdTech born in Latin America, helping brands build their own audiences with real data, context,...

softwarecontentmarketinganalytics

June 26, 2025

Direct vs. Programmatic Media

Direct vs. Programmatic Media

Understanding the difference between direct and programmatic media buying isn't just operational—it’s a competitive edge...

contentmarketing

June 27, 2025

Brands Are Losing Money Not Due to Lack of Media—But Lack of Identity

Brands Are Losing Money Not Due to Lack of Media—But Lack of Identity

No audience identity, no conversion. This article unpacks why brands often burn budgets on media and tech without lastin...

boostercontrol

July 03, 2025

How to Measure Audience Quality (and Its Impact on CPM

How to Measure Audience Quality (and Its Impact on CPM

In digital advertising, scale without quality is just waste. This article explains why big audiences that don’t convert ...

audiencedigital marketingboostercontent

July 03, 2025

Use People-Based Marketing from Revfy to Change Your digital Approach

Use People-Based Marketing from Revfy to Change Your digital Approach

Unleash the full potential of your company with Revfy's Brandformance. Ignite your growth and turn every marketing dolla...

marketinganalyticsdashboard

July 03, 2025

What Is an AdTech—And Why It's Redefining Digital Marketing Around Audiences

What Is an AdTech—And Why It's Redefining Digital Marketing Around Audiences

What is an AdTech really, and why is it reshaping digital marketing across Latin America? Discover how brands are shifti...

audiencedigital marketingsoftware

July 07, 2025

Revfy Logo
Revfy empowers LatAm brands to unlock the full value of their first-party data — creating enriched audiences and orchestrating high-impact campaigns that connect with real people across channels.
© 2025 All Rights Reserved // Miami, US / Mexico City, MX / Milan, IT
Revfy IQCase StudiesBlogContactFAQ
Privacy Policy
LinkedInInstagram