In a landscape where 60% of digital ad spend in Latin America flows through global platforms that don’t understand the local context (eMarketer, 2024), brands are at a crossroads: keep talking to rented audiences, or build their own from the ground up—with real data and full control.

That’s where Revfy comes in.

And no, we’re not just another platform. We’re an independent AdTech born in Latin America with one clear mission: to empower regional brands to build, understand, and activate their own audiences—relevant, real, and ready to engage.

Why put audiences at the center?

Because if you don’t know who’s on the other side, you’re not doing marketing—you’re just gambling in the dark.

At Revfy, we believe audiences aren’t rented. They’re built. Enriched. Activated with context. And measured with precision.

How did Revfy begin?

It all started with one uncomfortable question:

Why are Latin American brands still relying on foreign platforms to talk to their own consumers?

That question brought together experts in tech, data, and media to build an AdTech platform from the South—with global vision and local skin in the game.

Our approach?

Build first-party audiences rooted in real data, persistent identities, and behavioral signals. No more proxies. No more generic clusters. We talk to people, not cookies.

What does it mean to be an audience-first AdTech?

It means moving away from treating media as a commodity, and instead embracing marketing driven by audience intelligence. At Revfy, that translates to:

• Omnichannel planning from a single platform—where every impression has a reason.

• Ethical data collection and audience activation powered by our OneCustomerID® system.

• Real-time dynamic segmentation based on intent, not just demographic guesses.

• Attribution models that prioritize relationships, not just last-click logic.

Why is this urgent?

Because 78% of consumers in Latin America expect personalized experiences (Salesforce, 2023), yet over 60% of campaigns still rely on generic audiences. Because cookies are dying. And because investing in platforms that don’t share data is like paying rent for your own audience.

What makes Revfy different?

• We don’t buy audiences. We build them with you.

• We don’t segment on instinct. We use real signals.

• We don’t just talk about people in taglines. We build tech for them.

This is the new standard.

The future isn’t programmatic or direct. It isn’t branding or performance.

It’s audience-first. It’s owned. It’s actionable.

Revfy exists to help you build it.

Ready to stop renting and start owning your audiences? Let’s talk.