Study Objective:

Evaluate the impact of the advertising campaign on brand perception and consumer mindshare. An integrated approach combining perception surveys and traffic analysis across Web, Web Mobile, and Mobile platforms.

Fintech Market Landscape in Mexico & Competition

• Accelerated Growth: The Mexican fintech market is expected to reach $65.9 billion by 2033, with a CAGR of 12.8% (2025–2033).

• Key Drivers:

Digitalization, increased smartphone use, financial inclusion, shifting consumer preferences, and regulatory support.

Main Competitors

• Competitor A:

1.7M users in Mexico, holds a banking license, aims for 5M users by 2027, 13% yield.

• Competitor B:

Recently approved as a bank, 300K users, $100M investment in 2024.

• Competitor C:

Unicorn since 2022, 1.4M customers, $212M investment in 2024, card with 99% approval rate.

Broxel's Position

• Faces intense competition from heavily funded rivals.

• Lacks a banking license, must differentiate through innovation and strategic alliances.

• Its success hinges on strong positioning and a unique value proposition.

What Did Revfy Do?

The Brand Lift campaign outperformed expectations for the fintech market, establishing Broxel as a standout brand in both perception and engagement when compared to direct competitors.

Results

1. Growing Brand Awareness

The campaigns drove a net increase of +7.88 pp — putting Broxel above the market benchmark.

2. Strong Traffic Share Growth

Broxel showed significant gains, growing traffic share at twice the pace of its competitors.

3. Real Users & Quality Traffic as a Competitive Edge

Revfy enabled Broxel to focus on acquiring real traffic with high conversion intent — leading to higher average time on site and a lower bounce rate.

Key Data

• 15% Brand lift

• 32% Increase in traffic

• 8% More account openings vs. other providers

• 12% Increase in ROAS