The Pain

RaiaDrogasil needed to increase penetration and awareness among a hyper-segmented audience: Sports Nutrition Doctors. The goal was to educate them on the advantages and advanced technology used in producing their dietary supplements catalog.

The solution

To expand awareness in this niche, RevFy created hyper-segmented audiences and used its technology to target websites frequented by this audience, ensuring relevance and engagement.

Platforms and Implementation

• Revfy Audience Shaper

• Revfy Audience Cookieless Tracking

• Awarenes Gen

For the first time, we experienced a platform with less than a 3% variance between the reported results and our own analytics. Revfy's technology exceeded our expectations and transformed our approach by effectively targeting audiences from the Awareness stage. Barbara Akemi - Head of Mkt Operations

80% VCR average vs. 45% Control Group

2x CTR through Behavior Audience targeting

‍

Marketing Main Objective

- Brand Recognition and Video Engagement

Featured Product Area

- Awareness Gen - Video Ads