The Challenge

Strendus aimed to scale its presence in a highly competitive market by attracting users with genuine intent to convert. The challenge was twofold: improving the acquisition of high-quality customers while increasing their retention—driving more frequent and valuable transactions on the platform. And they needed to do it with efficiency and precision, maximizing every dollar invested in media.

The solution

Revfy developed a comprehensive strategy focused on first-party data and advanced segmentation, combining audience intelligence with smart programmatic buying.

By analyzing high-value user profiles, Revfy activated lookalike audiences that mirrored the behavior of Strendus’ top-performing users.

Campaigns were personalized and aligned with key sporting events, attracting relevant traffic and supported by remarketing flows that pushed conversions in critical moments like first deposits.

Revfy Tech

Implementation of conversion and behavior tracking pixels for granular analytics

Creation of dynamic audiences based on real engagement—not just clicks

Real-time creative optimization for high-traffic sports events

Segmented remarketing activation for users in decision-making stages (e.g., deposit or incomplete registration)

Segmentation by intent signals and depth of site navigation (pages viewed, time on site, funnel activity)

Results

Strendus increased its site traffic by 50% and achieved a record-breaking average visit time of 9 minutes and 45 seconds.

Additionally, the bounce rate dropped by 36.87%, proving that a strategy based on own audiences, actionable data, and contextual messaging can drive real, measurable performance.