TrueVision Advertising LLC, doing business as Revfy ("Revfy", "we", "us"), is committed to protecting the privacy of the individuals whose personal data we handle. This Privacy Policy explains how Revfy collects, uses, shares and safeguards personal data in connection with our websites, the Revfy IQ platform, programmatic media services and related commercial interactions.
1. Entities
This Policy applies to the entity that operates the Revfy brand and to its affiliated operating presences:
- TrueVision Advertising LLC (d/b/a Revfy) — a Florida limited liability company, Florida Department of State document number L24000107650, headquartered in Miami, Florida, United States.
- Revfy Brasil — operating presence in São Paulo, Brazil.
- Revfy México — operating presence in Mexico City, Mexico.
Revfy processes personal data in compliance with applicable data protection laws, including the European General Data Protection Regulation (GDPR), the Brazilian Lei Geral de Proteção de Dados (LGPD) and the Mexican Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP).
2. Scope of this Notice
This Policy applies when Revfy determines the purposes and means of processing personal data — that is, when Revfy acts as a data controller. Typical situations include:
- visitors to our websites and properties;
- contracting clients, suppliers, partners and prospects;
- candidates and applicants for open roles;
- users of the Revfy IQ platform who hold an account with us.
This Policy does not apply when Revfy processes personal data on behalf of an advertiser client under their instructions — for example, when we run campaigns using audiences, conversion events or first-party signals provided by the client. In those scenarios Revfy acts as a data processor and the client's own privacy notice governs the processing.
3. Categories of Personal Data We Collect
We may collect the following categories of personal data:
- Identification details — full name, work email, telephone, role, company, country and any information you volunteer through contact, demo or onboarding forms.
- Commercial information — billing and tax data, contract metadata, purchase orders, invoices and records of the commercial relationship.
- Online activity & device information — IP address, browser type and version, operating system, device identifiers, referring URL, pages visited, time on page and other telemetry collected through cookies, pixels, SDKs and server logs.
- Geolocation data — approximate location (country / region / city) derived from IP and, where applicable, from device signals shared by partners.
- Performance & marketing data — advertising IDs, hashed identifiers, click and impression data, conversion / event signals shared by mobile measurement partners (MMPs) and other campaign telemetry needed to plan, deliver and measure programmatic media.
4. How We Use Your Personal Data
We process personal data for the following purposes:
| Purpose | Legal basis |
|---|---|
| Provide and operate the Services and the Revfy IQ platform; manage accounts, support and customer onboarding. | Performance of a contract. |
| Plan, deliver, optimize and measure advertising campaigns; detect invalid traffic and prevent fraud. | Performance of a contract / legitimate interest. |
| Internal business operations — analytics, security monitoring, financial controls, audit, training. | Legitimate interest. |
| Comply with legal, tax, accounting and regulatory obligations and respond to lawful requests. | Legal obligation. |
| Marketing communications about Revfy products, events and content (with the right to opt out at any time). | Consent (where required) / legitimate interest. |
| Evaluation of corporate transactions (mergers, acquisitions, financings) and protection of our rights in disputes. | Legitimate interest. |
5. Sources of Personal Data
We obtain personal data from the following sources:
- Information you provide voluntarily — when you fill out a form, sign a contract, request a demo or interact with our team.
- Automatically collected information — generated when you browse our websites or use Revfy IQ, through cookies, pixels, SDKs and server logs.
- Public sources — professional networks, company websites and publicly available business directories.
- Third-party providers and partners — DSPs, SSPs, mobile measurement partners (MMPs), publishers, ad-verification vendors, fraud-detection services and group affiliates.
- Your employer or organization — when a company you work for engages Revfy and adds you as an authorized user or contact.
6. Cookies and Tracking Technologies
Our websites and platform use cookies and similar technologies for authentication, security, analytics and performance measurement. For details on the categories of cookies we use and how to manage your preferences, please see our Cookie Policy.
7. Sharing of Personal Data
We may share personal data with:
- Service providers — hosting, analytics, customer support, ad-verification and fraud-detection vendors acting under written instructions and confidentiality obligations.
- Advertising partners — DSPs, SSPs, MMPs and direct publishers, strictly as needed to deliver and measure campaigns.
- Group affiliates — Revfy entities in the United States, Brazil and Mexico, under aligned safeguards.
- Authorities — when required by law, court order or to protect our rights or the rights of third parties.
We do not sell personal data and we do not use personal data to build profiles of children.
8. Data Subject Rights
Subject to applicable law, you may request to:
- access the personal data we hold about you;
- rectify inaccurate or incomplete data;
- delete or anonymize personal data;
- restrict or object to certain processing;
- port your personal data to another service;
- withdraw any consent you have given;
- not be subject to fully automated decisions with significant effects.
To exercise any of these rights, please contact us at ops@revfy.io or through the contact form on the Revfy website. We will respond within the timeframe required by applicable law. You may also lodge a complaint with the competent data protection authority in your jurisdiction (e.g. ANPD in Brazil, INAI in Mexico).
9. Security and Data Retention
We maintain administrative, technical and organizational measures designed to protect personal data — including encryption in transit, role-based access controls, network segregation and security training for personnel. We retain personal data only for as long as needed to fulfill the purposes described in this Policy, to comply with legal and accounting obligations, or to resolve disputes. Aggregated and fully anonymized data may be retained for longer for analytics and benchmarking.
10. Data Storage and International Transfers
Personal data may be stored and processed in countries other than the country of collection, including the United States, Brazil and Mexico. Where required, transfers are protected through contractual safeguards (such as Standard Contractual Clauses) and equivalent protection mechanisms recognized under applicable law. By using the Services you acknowledge such international transfers.
11. Changes to this Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new "Last updated" date.
12. Contact Information
Questions and privacy requests can be sent to ops@revfy.io, through the contact form on the Revfy website, or by post to our headquarters at:
TrueVision Advertising LLC (d/b/a Revfy)
7480 Southwest 40th Street, Suite 810
Miami, FL 33155, United States