Make growth a certainty.
BUILDING THE FUTURE OF
DATA-DRIVEN GROWTH
35+ years combined experience in AdTech, SaaS, and data infrastructure across Latin America. We're on a mission to make growth predictable.
Our Purpose
The Golden Circle
Data → Audiences → Activation → Measurement.
A predictable growth system.
The System
Four Pillars of Growth
A repeatable framework that turns data into revenue.
01
databaseData Foundation
Capture, unification, quality, and consent of first-party data—plus open web signals when they add value.
02
groupsSmart Audiences
Enrichment and segmentation to build audiences ready to activate, learn, and scale.
03
hubCompound Activation
Multi-channel orchestration with clear rules—tests, budget, frequency—to reduce overlap and accelerate growth.
04
cycleLearning Cycle
Incremental impact measurement and feedback loops to continuously optimize audiences and investment.
Leadership
The Founders
Three complementary perspectives united by a single mission.
Guilherme Basani
12+ years in top-tier AdTech and Martech SaaS. Scales commercial results that drive digital sales across LATAM.
Drives Revfy's strategic vision and commercial expansion across Latin America. Previously led attribution and data collaboration systems' sales at AppsFlyer as Sales Director for Spanish-speaking LATAM for over 5 years, earning the 2x Global Sales Award (Million Dollar Club), achieving 75% market share in Latam with 250%+ YoY growth. Earlier roles at Performance agencies like Rocket Lab & RankMyAPP, and Tech Companies like Resultados Digitais, and Fujitsu shaped his expertise in strategic commercial alliances with partners like Adobe, Salesforce, Google, and Meta.
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Jules Marques
15+ years leading growth at Walmart, Scotiabank, and Privalia. Turns data into measurable results.
Leads Revfy's product vision and first-party data activation strategy for brands across LATAM. His career includes leadership roles at Walmart México, Scotiabank, and Privalia, executing growth strategies focused on maximizing advertising ROI. Complemented by Predictive Analytics at Stanford and Product Strategic at Politecnico di Milano (PoliMi). Graduate professor, startup advisor, and international speaker at events like App Growth Summit.
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Mateus Vieira
15+ years in software engineering, data, and scalable platforms. Turns technical complexity into competitive advantage.
Leads Revfy’s technology strategy and architecture, building scalable first-party data platforms, advanced tracking solutions, and reliable data pipelines for performance marketing in LATAM. A software engineer with over 15 years of experience, he has led engineering teams and built high-volume, data-driven systems at companies such as Zyte, Buser, and Global Fashion Group (Dafiti). He holds a Bachelor’s degree in Computer Science and a Master’s degree in Software Engineering, combining strong academic foundations with real-world execution. His background blends deep technical expertise with product thinking and business impact, connecting engineering decisions to measurable growth. At Revfy, he ensures technology is a strategic pillar for turning data into actionable insights.
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